Monday, May 30, 2016

Automatically Enhance the Audience Experience with At-The-Venue

Since 2014, InstantEncore's mobile suite has enabled performing arts organizations to enhance the audience experience with event-specific content released within their mobile app on the day of the performance.

Our new At-The-Venue (ATV) feature uses automation tools to make this easier than ever before. With At-The-Venue, you can automatically generate an ATV experience for every event in your calendar AND identify specific content to be included in every ATV experience.

ATV's automation tools help you to consistently enhance the audience experience for every event, amplify the relevancy of your app for patrons, and save staff time by reducing app management tasks

Sync ATV with Your Events

Prior to the release of At-The-Venue, app administrators needed to manually create experiences for events on their calendar. Now, you can synchronize the creation of ATV experiences with Events in your app.  And all it takes is the click of a button!

Click on image for a closer look
  • In your account, go to Mobile >> At-The-Venue
  • In the Checklist on the right, click on Sync with Events
  • Click on the Enable Sync button
Once you enable the sync, an ATV experience will be generated for each upcoming Event. The follow items will be automatically included in the experience:

Monday, May 9, 2016

10 Tips for Managing Geofences - Connecting When and Where It Counts

Geofences allow you to create location-based triggers around your venue. Think of it as putting a ring around your theater, concert hall, museum or other venue. When your patrons cross the geofence ring, they receive a customized message on their phone prompting them to open your mobile app.

Here are 10 tips for maximizing the effectiveness of your geofences:

Getting Started

Create one single Geofence.
1. Keep it Simple.
There will always be some give and take with determining a user’s location. Especially when considering all of the technologies and factors that go into it. As an example, avoid placing one Geofence around your venue, another around the parking lot next door, and a third one for the coffee shop across the street with which you have a partnership.

Even if a user parks in the lot and grabs a cup of coffee across the street before heading into the event, they might end up receiving the event notification first, then one for the coffee shop, and lastly for the parking lot at which point they’re already in your lobby.

TIP: Use one Geofence to surround everything and then supply parking and coffee shop information as part of the At-The-Venue (ATV) Experience content.

2. Encompass the Entire Venue. And a Little Bit More.
The size of your Geofence is important. The minimum diameter is 200 meters (or about 650 feet) which will cover most small to medium sized venues. Increase the size as needed to cover larger venues. But don’t make it too big as users who have the App might receive a message even though they are not attending the event.

TIP: First, adjust your Geofence so that the entire venue is inside of it. Then expand it to add some buffer room. An extra 50 to 100 meters wouldn’t be unreasonable.

3. Managing Multiple Venues.
A single venue is easy. Create your Geofence, set an Any Time or ATV message, and you’re done! But for our partners who present at different venues, Custom Messages are key.

TIP: You can use these to create time-specific messages at each Geofence for each event. This will help you avoid sending messages to people if they happen to arrive at a location when you don’t have an event going on there. You can also mix-and-match. Setup a main Geofence with an Any Time message and Geofences for special venues with only Custom Messages.

Monday, May 2, 2016

Introducing 4 New Features Now Available for Your Mobile App

InstantEncore is continually improving our mobile solutions platform so that we can deliver maximum benefit to arts organizations and their patrons.  This week, we're releasing four exciting, new features for your mobile app.

1. Automated At-The-Venue Experiences

Creating At-The-Venue Experiences (or ATVs) are a powerful way to connect with your patrons. Your ATV can prompt them to check-in on social media, deliver program information, showcase upcoming events, present them with promotional offers, and more.

And now, it's easier than ever to create an At-The-Venue Experience. Every time you add an event in your account, you automatically generate an ATV for that event, and schedule it to appear in your app on the day of the event.

Managing At-The-Venue content is easier, too.  If you have content that you'd like in all your ATVs, you can set it up once and have it automatically added to any Experiences you create.  You can also copy existing content from other ATVs in your account.

And of course, you retain the ability to add custom content to specific Experiences or create new ATVs from scratch at any time.

Monday, March 28, 2016

Partner Showcase: Dallas Summer Musicals

As the preeminent nonprofit presenter of Broadway theatre in North Texas, Dallas Summer Musicals (DSM) produces, presents and promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages.  Since its launch in October 2014, the DSM mobile app has garnered nearly 7,000 downloads from patrons.

We recently talked with DSM's Amanda Farrow, Marketing & Social Media Coordinator, about their mobile app and how their patrons have responded to it.

Amanda Farrow
Why did you decide to offer a mobile app for your patrons?
We were looking for a way to engage our patrons while they're in the theater and give a more in-depth look at the touring shows we bring to the Music Hall. We also wanted an easy point of reference for our patrons to get more information about tickets and a behind-the-scenes look that our website didn’t offer. Additionally, we wanted to send instant alerts and the push notification feature was exactly what we needed.

Tuesday, March 1, 2016

InstantEncore, Inc. Appoints Chris Montgomery As CEO

San Diego, March 1, 2016 – InstantEncore Inc. has appointed Chris Montgomery as Chief Executive Officer. Montgomery begins his role immediately and will be based in San Diego.

Montgomery brings a wealth of experience across the mobile, digital media and the performing arts sectors. He is keenly aware of the changing dynamics of the mobile and live entertainment experiences and will be responsible for accelerating growth, harnessing innovation and re-defining what the performing arts experience means in the future.

“Chris comes to us with a wealth of experience in both the arts and technology worlds - a truly great fit for InstantEncore. We couldn't be happier to have him on our team, and it bodes well for our future”, said Evan Schumacher, CTO of InstantEncore. “Chris also has strong vision and leadership abilities that will help us further develop our mobile solutions platform and innovate across the performing arts sector.”

Prior to joining InstantEncore, Montgomery held leadership positions across a number of music and technology related companies. As EVP, Commercial Development for the Royal Conservatory he lead the expansion of the famed music curriculum across North America. As Head of North America and Global VP of Marketing for EMI Classics, he managed the legendary catalogue of EMI Classics recordings and worked with countless recording artists, ensembles and venues around the world. He began his music industry career at BMG Entertainment in Toronto.

Montgomery has also held a number of key international digital media positions. At Diamond Multimedia, he was on the team that launched the first portable mp3 player (Rio) and spinout, He launched the first on-demand subscription service at, and following the acqusition of by Vivendi Universal, was appointed SVP, Digital Media based in Paris. He progressed though the organization to CEO, Europe. He has also consulted in the areas of digital media and strategy to companies ranging from Target, British Telecom, and Sony. As a recognized expert in the areas of music and digital media, Montgomery has published case studies and has spoken at leading industry conferences.

Montgomery earned an M.B.A from the University of Edinburgh, a B.A. in Education from the University of Toronto and a B.A. in Music from the University of Western Ontario. Montgomery is also an Honorary Professor at the University of Edinburgh Business School and sits on their International Advisory Board.

About InstantEncore Inc.
InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.

For more information, contact:
David Dombrosky, Chief Marketing Officer