Monday, March 28, 2016

Partner Showcase: Dallas Summer Musicals

As the preeminent nonprofit presenter of Broadway theatre in North Texas, Dallas Summer Musicals (DSM) produces, presents and promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages.  Since its launch in October 2014, the DSM mobile app has garnered nearly 7,000 downloads from patrons.

We recently talked with DSM's Amanda Farrow, Marketing & Social Media Coordinator, about their mobile app and how their patrons have responded to it.

Amanda Farrow
Why did you decide to offer a mobile app for your patrons?
We were looking for a way to engage our patrons while they're in the theater and give a more in-depth look at the touring shows we bring to the Music Hall. We also wanted an easy point of reference for our patrons to get more information about tickets and a behind-the-scenes look that our website didn’t offer. Additionally, we wanted to send instant alerts and the push notification feature was exactly what we needed.

Tuesday, March 1, 2016

InstantEncore, Inc. Appoints Chris Montgomery As CEO

San Diego, March 1, 2016 – InstantEncore Inc. has appointed Chris Montgomery as Chief Executive Officer. Montgomery begins his role immediately and will be based in San Diego.

Montgomery brings a wealth of experience across the mobile, digital media and the performing arts sectors. He is keenly aware of the changing dynamics of the mobile and live entertainment experiences and will be responsible for accelerating growth, harnessing innovation and re-defining what the performing arts experience means in the future.

“Chris comes to us with a wealth of experience in both the arts and technology worlds - a truly great fit for InstantEncore. We couldn't be happier to have him on our team, and it bodes well for our future”, said Evan Schumacher, CTO of InstantEncore. “Chris also has strong vision and leadership abilities that will help us further develop our mobile solutions platform and innovate across the performing arts sector.”

Prior to joining InstantEncore, Montgomery held leadership positions across a number of music and technology related companies. As EVP, Commercial Development for the Royal Conservatory he lead the expansion of the famed music curriculum across North America. As Head of North America and Global VP of Marketing for EMI Classics, he managed the legendary catalogue of EMI Classics recordings and worked with countless recording artists, ensembles and venues around the world. He began his music industry career at BMG Entertainment in Toronto.

Montgomery has also held a number of key international digital media positions. At Diamond Multimedia, he was on the team that launched the first portable mp3 player (Rio) and spinout, RioPort.com. He launched the first on-demand subscription service at MP3.com, and following the acqusition of MP3.com by Vivendi Universal, was appointed SVP, Digital Media based in Paris. He progressed though the organization to CEO, MP3.com Europe. He has also consulted in the areas of digital media and strategy to companies ranging from Target, British Telecom, and Sony. As a recognized expert in the areas of music and digital media, Montgomery has published case studies and has spoken at leading industry conferences.

Montgomery earned an M.B.A from the University of Edinburgh, a B.A. in Education from the University of Toronto and a B.A. in Music from the University of Western Ontario. Montgomery is also an Honorary Professor at the University of Edinburgh Business School and sits on their International Advisory Board.

About InstantEncore Inc.
InstantEncore is the leading provider of mobile solutions to performing arts organizations around the globe. Our partners use the InstantEncore platform to power their mobile apps, enhance live experiences and create deeper relationships with their audiences. InstantEncore partners include Chamber Music Society of Lincoln Center, Curtis Institute of Music and Dallas Summer Musicals. With Tessitura™ Network, Inc., our partners include the New York Philharmonic, The Shaw Festival and Santa Fe Opera.

For more information, contact:
David Dombrosky, Chief Marketing Officer
david@instantencore.com

Friday, January 29, 2016

Best Practices for Encouraging Donations from Your App Subscribers

If your arts organization is a 501(c)(3) registered non-profit, then you know the importance that donations play in funding. Your mobile app can be an incredibly powerful tool to help collect donations, but there are also some restrictions you need to work around.

Apple and Google both have policies against collecting donations within your app. To accommodate this, we actually need to take some special steps when linking to a Donations page. Simply linking to a URL isn't enough, because by default this opens in what we call the "In-App Browser." This browser lets the user view any webpage they are linked to, but it is still technically running in the app. Correspondingly, Apple and Google won't allow the app to collect donations in this manner.

So, lets take a look at a few best practices for linking out to your donation processing system:

Wednesday, December 2, 2015

Why Should I Download Your App? (and Other Questions to Guide Your App Promotion Strategy)

One of the questions that our partners often ask us is, "How do I get more people to download our app and use it?" Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps.

With a hat tip to the Socratic method, here are three questions you need to answer in order to advance your app promotion strategy.


1. Why should I download your app? 


Every patron expects an answer to this question before they download your app.  It is not enough to simply tell them that you have an app and instruct them to download it.
You need to give them a compelling reason.

Tuesday, October 20, 2015

Estimating Your App's ROI - Introducing "Tap Event" Tracking in Google Analytics

Over the summer, we enabled a feature in Google Analytics for your mobile app called "Events." This feature gives you the ability to track when a user taps certain buttons.  Tapping these particular buttons does not result in a new screen view within the app.  Instead, they lead to an external action.

Note: To clarify, these are NOT events like concerts, shows, or other performances.  They're user behaviors taking place within your app. To avoid confusion, we will refer to these behavioral instances as "Tap Events."

We track the following Tap Events from your app's event listings:
  • Get Tickets: When the user taps on the "Get Tickets Online" button to open an external ticket purchasing site.
      
  • Phone: When the "Call Box Office" button is tapped to automatically dial the number.
      
  • Map: When the venue address button is tapped to display the location of the venue on a map and get directions.
      
  • Program Notes: When the "View Program Notes" button is tapped displaying a PDF of the program (this button only displays if a PDF has been uploaded within the event's details).