Wednesday, December 2, 2015

Why Should I Download Your App? (and Other Questions to Guide Your App Promotion Strategy)

One of the questions that our partners often ask us is, "How do I get more people to download our app and use it?" Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps.

With a hat tip to the Socratic method, here are three questions you need to answer in order to advance your app promotion strategy.

1. Why should I download your app? 

Every patron expects an answer to this question before they download your app.  It is not enough to simply tell them that you have an app and instruct them to download it.
You need to give them a compelling reason.