Thursday, January 22, 2015

Using Your App's Offers Tab to Drive Revenue, Encourage Participation, and More

At-The-Event's Offers tab is a powerful tool help drive revenue in creative ways.  From discounts to merchandise to upgrades, the Offers tab can present deals to your audience which are specifically relevant to that day's event.

Lets look at a few general categories of Offers:

Discounts


Discounts are perhaps the most straight forward Offer you can provide.  These include a percentage-based or fixed amount reduction on ticket sales, gift shop merchandise, concession items, etc.  You might even explore partnering with a local restaurant to provide discounts on meals to help drive customers to both businesses.

Alabama Dance Festival: 15% off Tickets



Detroit Symphony: 10% off Food & 10% off Gifts



Berkeley Rep: Free cookie with drink purchase



Pittsburgh Symphony Orchestra: Dinner and a Show



Merchandise


Let your audience know about new recordings, apparel, or other fun souvenirs that they can purchase.

Bach Collegium San Diego: New CD Release



SFJAZZ: 'A Love Supreme' 50th Anniversary Shirts



Activities


You can also use the Offers tab to make your audience aware of fun activities such as parties, receptions, or artist signings.

UMKC: Pre-concert reception



SFJAZZ: 'A Love Supreme: The Story of John Coltrane's Signature Album' Book signing



Special Access


The Offers tab can be used in creative ways such as giving your audience access to special opportunities exclusively through the app.  Making tickets available for pre-sale, upgrading your seat, turning a single ticket into a season subscription, and music downloads are just a few of the endless possibilities.

Dallas Summer Musicals: Pre-sale Tickets & Seat Upgrades




Indianapolis Chamber Orchestra: Turn your Ticket into a Subscription



CYSO: Music Download



Enter to Win!


Use the Offers area to promote competitions,  raffles, or other sweepstakes that audience members can enter by posting in the Social tab or filling out a form linked as a custom action in the Info tab.

The School of Theatre at Florida State University: Win Free Tickets