Thursday, July 10, 2014

Take Your App to the Next Level with "At The Event"

InstantEncore is excited to introduce the next stage in performing arts mobile engagement with "At The Event" - a new feature set for our mobile suite designed to deepen audience engagement and foster community among your patrons before, during, and after the show.

How does it work?

When “At The Event” is activated for an event, a full-image landing page becomes the home screen for your Apple and Android apps on the day of the show.  You control the start and end times during the day for this landing page to appear within the app. When your patrons tap on the landing page, they are taken to special content related to the event.


The Info screen enables you to engage your patrons more deeply with content specific to the event and the artists involved. Standard features include: location-based check-in, things to know, program notes, featured artist bios, and sponsor information. You also have the ability to create custom content just for that performance, connect to multimedia content already in your app, and link out to external URLs.


The Social screen highlights the social media hashtag for your event, aggregates posts with that hashtag from Twitter and Instagram, and allows your patrons to respond with their own posts. If a mobile user does not have an account on Twitter or Instagram, they can use the in-app posting form to engage in the conversation.

(Why not Facebook?  Because most Facebook users have their privacy settings limited to friends and family.  In order for an app to pull in hashtag content, it must be publicly posted.  We did not want Facebook users to become frustrated by submitting a post that did not appear in the social feed due to privacy settings.)


The Offers screen helps you to capitalize on your audience’s attendance by promoting upcoming events, season subscriptions, concession specials, merchandise, offers from external partners, and more.

At The Event Resources

Over the upcoming weeks, we will be releasing a series of posts on this blog to highlight tips and best practices for making the most of this exciting new tool for audience engagement.  In the meantime, here are some resources to help you dive deeper into exploring what you could do with At The Event in your mobile app.