Tuesday, October 20, 2015

Estimating Your App's ROI - Introducing "Tap Event" Tracking in Google Analytics

Over the summer, we enabled a feature in Google Analytics for your mobile app called "Events." This feature gives you the ability to track when a user taps certain buttons.  Tapping these particular buttons does not result in a new screen view within the app.  Instead, they lead to an external action.

Note: To clarify, these are NOT events like concerts, shows, or other performances.  They're user behaviors taking place within your app. To avoid confusion, we will refer to these behavioral instances as "Tap Events."

We track the following Tap Events from your app's event listings:
  • Get Tickets: When the user taps on the "Get Tickets Online" button to open an external ticket purchasing site.
  • Phone: When the "Call Box Office" button is tapped to automatically dial the number.
  • Map: When the venue address button is tapped to display the location of the venue on a map and get directions.
  • Program Notes: When the "View Program Notes" button is tapped displaying a PDF of the program (this button only displays if a PDF has been uploaded within the event's details).