Tuesday, May 26, 2015

Push Notification Interest and Category Suggestions

Setting up your Interests and Categories is a crucial step in activating the power and flexibility of Enhanced Push Notifications. It is also important to have them setup before your App is published, so that when your users open it for the first time they are greeted with the personalized notification settings they are expecting.

Which do you think looks better?


Quick Tips

  • Interests are topics that an audience member should be able to opt in to as many as they wish.
  • Categories should only have one possible answer that an audience member can give such as their age range or location.
  • We recommend having 10 or fewer Interests and Categories total to avoid overwhelming users.
  • Use short Category labels so that the entire label can be seen.
  • Don't get TOO personal with your Category options, as many people value their privacy online.

If you haven't yet set them, here are some suggestions that might make filling these out a little easier.  Keep in mind that the goal is to not copy over ALL of these, but to pick and choose ones that would be relevant to your performances and to your audience.

Interests

Notifications:
General Information
News and Reviews
Concert Announcements
Music and Video Recordings
Deals and Offers
Behind-the-Scenes
Exclusive Content
Weather Alerts
Live Broadcast
Miscellaneous

Genres:
Classical
Opera
Early Music
New Music
Jazz
Blues
Rock
Pop
Country
Gospel
World
Musical Theatre
Broadway
Ballet
Dance
Theatre
Plays
Drama
Comedy
Family
Film

Formats:
Full Ensemble
A Cappella
Vocal
Instrumental
Chamber Music
Recitals
Fully Staged
Semi Staged
Dress Rehearsal

Series:
Main Season
Weekend Concerts
Matinee
Lunch Time Concerts
Summer Festival
Holiday
Special Events

Participate:
Educational
Online Classes
Workshops
Masterclasses
Lectures
Q&A
Auditions
Volunteer

Categories

Age (option 1)
  65 and over
  55 to 64
  45 to 54
  35 to 44
  25 to 34
  15 to 24
  14 and under

Age (option 2)
  60 and over
  50 to 59
  40 to 49
  30 to 39
  20 to 29
  19 and under

Birth Month
  January
  February
  March
  April
  May
  June
  July
  August
  September
  October
  November
  December

Location (local ensemble/performer)
  Home City
  State/Province (outside City)
  Country (outside State/Province)
  World (outside Country)

Location (touring ensemble/performer)
  North America
  South America
  Europe
  Asia
  Africa
  Australia

Patronage
  Season Ticket Holder
  General
  Senior
  Student
  New Patron

Favorite
  Bach
  Beethoven
  Mozart
  Schubert
  Debussy
  Stravinsky
  Brahms
  Verdi
  Wagner
  Bartok
  Other

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